On Sale Act Now

ImpulseBuying

Hurry before this Opportunities Gone!

 

How many times have you come home from the store having purchased something that you never set out to buy?

 Was it extra food at the grocer, a new watch for your growing collection, the latest gadget next to the checkout, or an extra $2,800 in options you just “had to have” on that new car.

 Are you a victim of IMPULSE BUYING?

 

 

OK, so I made an impulsive purchase, so what!?  It’s my money and I can spend it on whatever I want.

Impulse buying is estimated to cost the average American over $200 per month in unplanned spending.  While we all make impulse purchases, studies indicate that people who regularly buy impulsively are more likely to be experiencing stress, use shopping as a “reward,” lack self-control under certain circumstances, act spontaneously but maybe a bit recklessly, and be a bit of a “free spirit.”  There are even companies out there to help you BUY IT NOW, even when you don’t have the cash.  Just go on-line, take out an unsecured loan at a ridiculous interest rate (400%-1000% APR!) and in 12 months, that impulsive purchase that was on-sale for 50% off, that you thought was “only” $140, has cost you $700 in one year.

Impulse buying messes up your budget.  It often takes money away from something more important and uses it for something that, as consumer studies have shown, has little to no long term value.

Here’s What to Consider

It’s important to be a conscious consumer and avoid impulse buying.  Being mindful of your motivation for every purchase is the first step in avoiding unnecessary purchases and keeping more of your hard earned money.

To prevent (or at least decrease) impulse buying, try this:

  1. Make and stick to a list when you go shopping.  Whether it’s groceries or clothes, you’re much less likely to impulse buy
  2. Don’t shop when … you’re hungry, sad, tired or on payday.
  3. Use cash, not plastic.  People who use credit spend 20-60% more than when using cash.
  4. Remember your family budget.  Spend only what you can afford in the moment.
  5. Don’t be fooled by the flashing red “sale” signs.  Don’t buy a $400 item marked down to $250 if you weren’t planning on it … it’s still $250 cash out of your pocket.
  6. Pause before you buy.  Give yourself time, a week, day or even an hour, before making the purchase.  Check out prices on websites and other stores first.  Take time to consider how important the purchase is to you; what’s the value of something versus the savings.

If you are interested in a more detailed approach to understanding the Psychology of Money, check out this article here.   You may even want to share this with your kids and help them stay on the right track.

 

Too many people spend money they haven’t earned

to buy things they don’t want,

to impress people they don’t like.

-Mark Twain